Blog
Notes from the data trenches.
Practical writing on reporting, KPIs, tooling trade-offs, and the reality of running a growing company in the years before a full-time data team.
decision-framework executive growth hiring kpis pricing reporting
kpisexecutivereporting
The five KPIs every growing-company CEO should track weekly
Not monthly, not quarterly — weekly. And not in a spreadsheet. Here are the numbers that actually move the needle at €2M-30M revenue.
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hiringpricingdecision-framework
When to hire a data analyst, and what to do until then
The honest math on what it actually costs to get executive dashboards — and how to bridge the gap while you hire.
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reportinggrowth
When your spreadsheets start to break (and what comes next)
Every growing company eventually hits the spreadsheet ceiling. Here's how to spot the warning signs early — and what to do about them.
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Occasional notes on data, reporting, and running growing companies before they've built a data team.